Media companies where journalists and technologists don’t get on the same page regarding product and product management will die.
Tl;dr — Unless media companies step it up and totally change their view and abilities on product management, they will be eaten by tech and new players. Only those that fully embrace that product management in media is the intersection between journalism, user experience, software, data and analytics will thrive.
The ability media companies have to innovate and compete in this tech-eats-everything-world is fully dependent on how they view product and product management. As of now, it seems very few (traditional) media companies are able to agree on these terms internally.