Many publishers have developed mobile apps that deliver a better user experience than their mobile websites. Getting people to use your app instead of your mobile website can increase user engagement with your publication. Using different deep linking techniques to link to content within your app is one way of increasing traffic to your mobile apps and establishing app reading habits with your users.
In an ideal world there should be no difference between an ‘app link’ and a ‘web link’, links should simply work no matter what device or platform you are using. The device should know whether to open the link in an app or in a website depending on the users preference. It should be possible to link from one app to another app or from a website to an app without knowing if the user has the app installed. There is currently no standardised way to do this but there are a number of ways this can be implemented.
Google, Facebook and Apple are among the many companies that have developed initiatives to improve deep linking and tackle some of these challenges. Here are some of the others mobile.deep.linking, SPARQ, AppURL, mURL.cc, appsfire, URX, Facebook applinks, Cellogic, Branch, Tapstream.