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Personalisation

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VG Hack Day 2015

Design

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On a cold Thursday in December, we held our annual Hack Day on the top floor of the VG building in Oslo. 30+ eager developers, designers and product people huddled together in front of the fireplace, to experiment, create and have fun with VG’s products and technology.

Surrounded by soda cans and bags of snacks, and entangled in wires of all kinds, we sat for 18 hours, churning out lines of magical code and golden pixels. Continue reading to see some of the things we did.
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Content in the right context is king

In the media industry content is no longer king, content delivered in the right context is now king. We need to deliver the right content at the right time to the right person. The dialog between a newspaper and their readers has to change from a blanket broadcast to the masses to a tailored conversation with the individual.

How can we create content and products that replicate natural conversation, if journalists had the ability to sit down and have a conversation with each of their readers, how would they adapt the conversation so as to best challenge, entertain and enlighten each reader based on their level of knowledge on different subjects.

Personalisation is all about improving the users experience of the product by adapting the product based on what we know about the user.

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