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VG increases advertisement viewability to 74%

Advertisers don’t want to pay for advertisement placements that people don’t see. An ad loaded doesn’t necessarily equal an ad viewed, the publishers and advertisers have caught on to this and are naturally shifting towards valuing ‘viewable’ ads rather than served impressions. VG has been working on improving the percentage of ads viewable on our website, we are now guaranteeing a minimum of 70% viewability of ads on vg.no.

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