There is no doubting the power of push notifications to generate instant spikes in traffic to your app. Push notifications have proven to increase user engagement and loyalty to a publication. It can help with conversions and customer retention and they can simply remind the user of how great your app and content is. According to localytics push notifications drive 88% more app launches, 52% of people opt-in to push notifications and users who enable push have a nearly 3X higher retention rate compared to those who disable push.
The users who accept push notifications are some of your most loyal customers. Who else would care enough to download your app and give you permission to interrupt their day at a time you deem appropriate with a notification you feel is relevant to them. This even happens when the app is not running and the screen is locked. This is an incredible act of trust. This trust, if betrayed is difficult to win back. The is brilliantly portrayed by Breaking News in this video