Aggregator apps are changing the way news is discovered, consumed and packaged. The popularity of aggregator apps vary largely from country to country. Around a quarter of the apps currently in the top free news category on both Googles US Playstore and Apples US AppStore are aggregator apps.
More and more publishers have begun to understand the need to have a presence wherever their readers or potential readers are consuming content. Some have chosen to work together with aggregator apps like Flipboard, Smartnews and Yahoo news digest so as to capitalize on this relatively new distribution channel.