VG+ is VG’s premium subscription based digital product and VG’s third editorial product, it consists of the best content from the printed VG newspaper with the best content from VG’s free news site www.vg.no. Context aware content tailor made for each platform ensures the ideal reading experience per device. The user can quickly and easily gain news insight on their mobile while enjoying a more immersive experience on the iPad.
The first version of VG+ was released in 2011 as an iPad app. It was a native application that won multiple awards including the ‘Best paid app’ at the World Association of Newspapers – WAN IFRA Cross Media Awards in 2011.
In 2013 we ditched our native apps and created a new set of VG+ Hybrid Apps (Android, iPhone and iPad). The goal was to combine the best of web technology with the best of native technology. We also created a new set of editorial tools that are tailor made to the needs of our editorial team and to creating interactive and instantly available content for mobile devices.
So why did we scrap the native apps and build hybrid apps?