Advertisers don’t want to pay for advertisement placements that people don’t see. An ad loaded doesn’t necessarily equal an ad viewed, the publishers and advertisers have caught on to this and are naturally shifting towards valuing ‘viewable’ ads rather than served impressions. VG has been working on improving the percentage of ads viewable on our website, we are now guaranteeing a minimum of 70% viewability of ads on vg.no.
We need to do something about this and we need to do it now. Web development should not be frustrating. In fact I believe that it has never been as exciting and fun as it is now.
As mentioned in the article above several people are trying to find a solution to this symptom, all with different goals and ambitions. I would like to go ahead and present one such solution, one that I have personally been involved with, Roc.
Tiny libraries. Doing one thing well. A blessing and a curse?
VG’s premium digital product, VG+ recently celebrated its fifth anniversary with over 70 000 paying subscribers. VG+ is a five year old publication published by a tabloid newspaper with no history of subscriptions.
VG+ is now the fourth largest newspaper in Norway with ambitions to surpass the 100,000 subscriber milestone in 2016. In a country with a population of just over 5 million people the subscription numbers are starting to be substantial.
On a cold Thursday in December, we held our annual Hack Day on the top floor of the VG building in Oslo. 30+ eager developers, designers and product people huddled together in front of the fireplace, to experiment, create and have fun with VG’s products and technology.
Surrounded by soda cans and bags of snacks, and entangled in wires of all kinds, we sat for 18 hours, churning out lines of magical code and golden pixels. Continue reading to see some of the things we did.
Every once in a while, I see or hear someone complaining that a basic React application ran through Webpack ends up being 700 kB or more. I think it’s important to take a look at why this is happening – cause it’s usually all about the environment.
When you’re in development, what you want is:
- Quick builds
- Being able to trace an error back to the correct line number
- Warnings if you’re doing something wrong
When you’re in production, what you want is:
- Smallest bundle size
- Fastest execution
In the media industry content is no longer king, content delivered in the right context is now king. We need to deliver the right content at the right time to the right person. The dialog between a newspaper and their readers has to change from a blanket broadcast to the masses to a tailored conversation with the individual.
How can we create content and products that replicate natural conversation, if journalists had the ability to sit down and have a conversation with each of their readers, how would they adapt the conversation so as to best challenge, entertain and enlighten each reader based on their level of knowledge on different subjects.
Personalisation is all about improving the users experience of the product by adapting the product based on what we know about the user.
New functionality available in the next version of both Apple and Googles mobile operating systems (iOS9 and Android M) will have dramatic consequences for publishers trying to get users to use their apps instead of the mobile web browser. The next version of the iOS and Android operating systems will take deep linking to a new level.
Both Apple and Google have worked simultaneously on improving app linking, and essentially blurring the lines between content displayed in an app and content in a mobile website.
The Model-View-Presenter-pattern (MVP) has been the dominating trend lately when it comes the UI-layer architecture of Android applications. Frameworks like Ted Mosby, Nucleus and Mortar have all talked about Presenters to help you achieving a clean architecture of your app. They also (to a varying degree) help you with the infamous issues of device rotation and state persistence on the Android platform. This isn’t directly related to the concept of MVP, but the pattern helps you isolate the boiler plate code.
Vektklubb is the largest weight loss service in Norway, owned by VG. The goal is to help people loose weight by eating healthy food and exercise. No diets, no starving. We believe that changing habits over time is key to achieve a better and healthier lifestyle. The service has been around for ten years, and is still going strong! However, last year it was time for a makeover.