The media industry has and is still going through tremendous and rapid change. The transition from print to digital, from desktop to mobile, from traditional display advertising to programmatic, from primary news distributor to content provider for new social distribution platforms, from broadcast journalism to personalised experiences, from local competition to competition from global tech giants. Add to this personnel cutbacks and the challenges appear overwhelming. The only thing that is consistent is change.
Managing this ever changing media landscape is challenging. Systematic, coherent and well coordinated focus from all departments is required to tackle these challenges.
Objectives and Key Results, or OKRs, is an organisational planning methodology VG and Schibsted have begun using. Its main goal is to connect company, team and personal objectives to measurable results, making people move together in the right direction. Creating a clarity of purpose among all departments, teams and individuals in an organisation.